Retail Concept Development, Strategic Brand Management & Execution
Coffee and Cafe Retail
vida è caffe as was a 6 year project that culminated in a nationwide 7 store roll-out, long-term brand management and strategic business growth model. It went onto involve the expansion of a cafe retail brand, the development of customer loyalty programs and bespoke communications mediums, as well as a comprehensive investment strategy, and business growth methodology. The brand currently has over 70 sites, in locations around South Africa, and in the United Kingdom.