Retail Concept Development, Strategic Brand Management & Execution



Menswear and Cafe Retail

The House of Machines is an on-going project, developed as a umbrella brand to house various retail opportunities from cafe and bar to menswear apparel and accessories, and a custom motorcycle build shop. The project has involved extensive product and brand development, including a multi-tiered brand architecture for four subsequent brands. The pilot of the retail brand has been built in Cape Town, and is set for international expansion.