Retail Concept Development, Strategic Brand Development and Execution
Paint & Decor Retail
A complete brand repositioning for paint and decor retailer Midas Earthcote (Freeworld Holdings (Pty) Ltd.). Paint & Place was the culmination of an extensive body of work for Midas Earthcote, which involved the rebranding of their existing network of over 60 paint and decor stores nationwide. As part of a collaboration with agency Woollsaxe, the project was trialled and tested in the form of a prototype retail environment, and subsequently rolled-out nationwide.