Product & Retail Concept Development, Strategic Brand Management & Execution
Craft Beer and Retail
An on-going project with business partner Rui Esteves, Brewers &Union, and the Collective Sâo Gabriel was developed in reaction to the lack of craft beer options in South Africa. The project has involved extensive product and brand development, and the opening of an immersive brand environment in &UNION – a bar and restaurant built as a shrine to the product. The development of the retail brand and additions to product line have also facilitated growth into international territories, and the development of a global distribution network.