Strategic Brand Development, Retail Concept Development & Execution
Fashion Retail: Menswear
Blackhawk Clothing presented the opportunity for a complete brand redesign and repositioning of a menswear brand for Matt Black Clothing (Pty.) Ltd. The project involved an extensive body of work and research into current menswear trends and opportunities, a full brand architecture for Blackhawk, including product and range tiering, the development of a retail concept, and a full communication and marketing strategy.